Category: General

  • How to Establish Yourself as a Trusted Expert and Authority

    Michael Martinez just sent me a link to Jennifer Slegg’s analysis of the new Google quality raters’ guidelines. These new guidelines emphasize E-A-T–“expertise, authoritativeness, and trustworthiness”. For a lot of people on the Web, establishing yourself and your website as a trustworthy expert and an authority is a mystery. Here are some concrete action steps you can take…